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Non-Originals Play a Vital Role in the Streaming Story

Picture it. A TV series with a mass audience, loyal following, and a tendency to induce binge streaming. People are talking about it. Seemingly it sounds like a hot new original from Netflix, Amazon, or Hulu… but not in this case. This scenario teases the rather common story of how a licensed show — broadcast […]

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Snapchat & the Evolution of Mobile Messaging

It’s hard to imagine that online messaging predates millennials, a generation that seems to spend more time on their mobile devices than interacting with people in real life. But we’ve come a long way from the 1960s instant messaging systems to today’s messaging apps that offer a wide range of services and features, and millennials […]

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On Netflix, Everything Seems So New

Life is full of firsts. First kiss, car, kid, and of course, first episodes. From where I sit, next to millions of streaming data points, I obsess over how TV taps into the visceral need for newness. Today, it is the ‘original’ TV series that most effectively satisfies the desire for something fresh. So how […]

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