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Flipkart Keeps Pace as Amazon India Grows Unique Visitors

This excerpt from 7Park Data’s TMT Key Trends Report explores how Flipkart, a Indian online shopping destination, is keeping  competitive pressure on Amazon as the US e-commerce giant’s share of unique visitors in India increases.

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DOWNLOAD OUR MEDIA WHITE PAPER

In this 7Park Data Media & Entertainment report we explore the role of licensed content in an era of blockbuster original releases and demonstrate why licensed content is: Vital for customer engagement and churn reduction strategies Required for new platforms to attract and retain viewers A unique direct-to-consumer feedback channel for content development Maintaining – […]

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ARE YOU A VICTIM OF GENRE FIXATION OR NETWORK OBSESSION?

In the latest Streaming Insights report we explore what other content viewers are streaming. It seems viewers can’t just stream one piece of content, and what else they stream highlights the titles generating viewership. There are a number of ways viewers are cross- streaming and these affinities represent opportunity to quantify content value, create strategic […]

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SNAPCHAT’S APP OVERHAUL

After a widespread public backlash against Snapchat’s February 8, 2018 redesign, 7Park Data measured the initial impact of the app overhaul on users’ time spent on the most current version of the app. We also examined a cohort of users before and after the upgrade, and compared the impact to historical version upgrades. We found […]

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