Friday, April 7, 2017
Restaurant and booze delivery by way of smartphone app may have started as conveniences for a select group of urban dwellers, but they are fast becoming a push-button option for people in remote parts of counties around the nation.
Monday, April 3, 2017
Since Netflix doesn’t release its viewership data to the public, studios and publications like Vanity Fair turn to 7Park Data for insights to answer questions about the latest Defenders installment, Iron Fist.
Sunday, April 2, 2017
Iron Fist may have been Netflix’s least popular TV series critically but the negative reviews didn’t stop it from becoming the streaming service’s most binge-watched drama premiere.
Friday, March 31, 2017
“Marvel’s Iron Fist” drew some of the most scathing reviews that any Netflix series has earned. But the critical dog pile apparently did little to dampen enthusiasm for the show.
Thursday, March 9, 2017
With 1.9 billion users, the world’s largest social network spans generations from great grandparents to middle schoolers. But apps such as Snapchat and Musical.ly are threatening to undercut that advantage by poaching the attention of youth.
Thursday, March 2, 2017
Facebook — and its sibling network, Instagram — poses a particularly strong challenge. Analysis from the research firm 7Park Data suggests that the launch of Instagram’s Snapchat-like Stories feature hurt Snapchat’s growth. Snapchat’s daily users fell off after Instagram introduced its version Stories, indicating that Snapchat’s user base can be lured away.
Snap, the parent company of the ephemeral messaging service Snapchat, outstripped expectations for its stock market debut Thursday, closing at $24.48 per share.
Tuesday, January 31, 2017
Christopher Coby, senior research analyst at 7Park Data, a company that analyzes viewership trends on several streaming media services, including Hulu, said that any streaming service hoping to make a splash with viewers needed a full slate of comedy programs for viewers to choose from. He suspects Baby Boomers — and perhaps their adult children […]
Wednesday, November 16, 2016
Lyft remains a distant second to Uber in the US. A recent report from research firm 7Park Data found Uber commanded 70% to 80-ish% of car-hailing revenue in most major American cities as of this August.
Saturday, October 29, 2016
Twitter launched Vine in January 2013. Six months later, Vine had 13 million regular users. Three months after that, its total users had tripled. Byrne Hobart, an analyst at 7Park Data, estimated that at the height of Vine’s popularity, roughly 3.64 percent of Android smartphone owners in the United States used Vine at least once a […]
Friday, October 28, 2016
Vine peaked in August 2014, when the app was used at least once a month by 3.64 percent of all Android mobile users in the U.S., compared with just 0.66 percent today, according to research firm 7Park Data. So that made Thursday’s mourning an exercise in nostalgia for most, who looked back fondly on the early days […]
The percentage of people in the U.S. using Vine in one 7Park Data research panel has dipped below 1% from a peak of near 4% two years ago, while Instagram commands about 30%, up from about 21%.
Data from research firm 7Park also shows Lyft gaining in U.S. market share on Uber year over year in major metropolitan areas where Uber has dominated since 2014.
Did a $1 billion investment led by General Motors in January help Lyft fight Uber in the U.S.? New data show that Lyft made market share gains over the past year in eight of eight major U.S. cities tracked by 7Park Data, including San Francisco, New York, Boston, Dallas and Washington, D.C.
Friday, October 14, 2016
Uber now offers rides in more than 200 U.S. cities. Rival Lyft does too. But Uber gets an estimated 60 percent of its U.S. revenue from just five metropolitan areas (New York, San Francisco, Los Angeles, Chicago and Washington), according to a new report from the research firm 7Park Data.
Wednesday, October 12, 2016
“It’s striking: Uber is dominant in every U.S. city,” said Byrne Hobart, lead analyst at 7Park Data, which analyzed credit card purchasing data from 2.5 million U.S. consumers and mobile-app usage from 50 million devices worldwide.
Some 13 to 15 million Americans will actively use ride-sharing services by the end of this year and that’s close to the ceiling of the total U.S. market that Uber and Lyft, the two largest U.S. ride-sharing companies, can capture. That’s according to a report from 7Park Data, an NYC-based data intelligence company, which found that 20 […]
Thursday, September 22, 2016
Brian Lichtenberger, chief executive officer at 7Park Data, talks to Media Life about why “Friends” endures, how viewing preferences differ from country to country, and why old ratings models are quickly becoming outdated.
The findings from 7Park Data, from users that collectively stream more than 1 million hours of content each day, found that Orange Is The New Black was by far the most-watched TV show on Netflix during the period between May and June…
Wednesday, August 24, 2016
Airbnb reports it currently lists over 2 million spaces for rent worldwide. Analytics firm 7Park Data pegs the exact number at 2.3 million, up from 3,000 in 2009, a compound annual growth rate of 153 percent. Airbnb added about 229,000 new units in North America alone in 2015, according to 7Park Data.
Monday, August 22, 2016
First, a survey of Android users from 7Park Data shows that Play Music is neck-in-neck with Spotify for daily active users in the US.
Wednesday, August 3, 2016
According to Brian Lichtenberger, cofounder of 7Park Data , in a “winner take all (or most)” industry like on-demand transportation, Uber would have had to outgrow, out-raise, and outspend Didi to rationalize staying in the competition in China. Once Uber realized that was highly unlikely, a merger was the only option.
Tuesday, July 26, 2016
People have spent significant time playing the game with 7Park Data showing gamers spend an average of 75 minutes per day in the app during the first week the game launched. This compares to data from the same firm showing users spending nine minutes on Snapchat, 19 minutes on YouTube, and 35 minutes on Facebook.
Friday, July 22, 2016
A new report gathered from 7Park Data — pulled from a multi-million panel of anonymous U.S. Android users – shows that during its first week, Pokémon GO users spent 75 minutes per day playing, versus only 35 minutes on the Facebook app. Beyond that, there’s another statistic that may give YouTube and Snapchat executives pause. When comparing daily usage the week before […]
Analytics company 7Park Data says that users spent an average of 75 minutes in the app during its first week of release. That’s an impressively high number, and shows that users keep coming back to play “Pokémon Go.”
Monday, July 18, 2016
“These [food] apps have trouble keeping customers loyal — if you use them successfully, you don’t need them any more, and if you don’t use them successfully, you may not think it’s worth it to try more,” said Byrne Hobart, the lead analyst at 7Park Data. “They’re kind of like the dating apps that way.”
Thursday, July 14, 2016
LINE is an extremely popular messaging app in Japan, Indonesia, Taiwan and Thailand, four countries that make up two thirds of the company’s users. On average, 82% of Android owners in that quartet of countries will open the app at least once a month, according to market research firm 7Park Data.
Wednesday, June 29, 2016
“Knowing your audience is key,” said Byrne Hobart, lead Internet analyst at data intelligence company 7Park Data, in an interview. “Too often, the data will make sense to those who put reports together but not to those who might actually read them. A good rule is to have someone outside the organization read it and explain […]
What 7Park Data found is that although Airbnb is definitely growing by leaps and bounds, it’s actually having a minimal impact on OTAs. Essentially, Airbnb spending consists mostly of incremental travel spend, suggesting that Airbnb is allowing these frequent travelers to take trips they might not have otherwise.
Tuesday, June 7, 2016
In North America alone last year, Airbnb added 229,000 listings to its stock compared to the hotel industry’s 139,000 new rooms, according to a recent study by 7Park Data.
Wednesday, May 25, 2016
A recent report by 7Park Data looked at the growth of vacation rental app and website Airbnb. A dip in booking growth in the last half of 2015 is attributed to following extreme growth in previous quarters.
Friday, April 22, 2016
The Middle East and North Africa are relatively new markets for ride-hail companies like Uber and homegrown player Careem… In a series of charts that track installations and monthly usage, data company 7Park examined how ride-hail companies Careem, Uber and EasyTaxi were faring in the region.
Tuesday, April 5, 2016
Snapchat’s U.S. fan base doesn’t appear to be growing like it was in the past—but existing users have been spending steadily more time on the app, new data shows. They’re also consuming a heck of a lot more data while on the app than they were a couple of years ago. These findings, from research firm […]
Friday, April 1, 2016
Periscope, according to the research firm 7Park Data, has increased its installed base eightfold since May 2015. It now reaches an estimated 3.34 million downloads in the U.S. alone. Earlier this week Periscope said that 200 million broadcasts have been shared on the platform, up from 100 million in January.
Various studies in the past have indicated that we tend to toss our fitness trackers into a drawer somewhere after only a few months of use. A new report into the habits of users has, however, found that that more and more of us are deciding to stick with our devices. The report also reveals some interesting facts on […]
Thursday, March 31, 2016
The growth of active, daily users of wearable fitness trackers grew, according to an analysis of a U.S. panel of millions of mobile device users conducted by 7Park Data. The fastest growth was by Under Armour Record.
Wednesday, March 30, 2016
A new report into the habits of users of the big fitness tracker apps has found some surprising data about the growth of big brands, and found some interesting differences between them. Unsurprisingly, the report by mobile analytics firm 7Park Data showed that Fitbit enjoyed the lion’s share of engagement, logging 72.68% of usage time of the […]
Tuesday, March 1, 2016
The number of monthly active users of Google “Cardboard” soared in the past few months, according to 7Park Data, an analytics company. But the number of daily users of the app daily has barely budged and remains extremely low.
While ESPN’s mobile app is on 5.6% of mobile devices tracked by 7Park Data, 120 Sports is installed on less than 0.01% of devices, “a statistically insignificant percentage,” according to Brian Lichtenberger, co-founder of 7Park Data, who called 120 Sports an “almost non-event.”
Friday, February 5, 2016
The power of Twitter is in its immediacy, they have said.
Friday, January 29, 2016
Social network has suffered from stagnating users, according to figures it publically reveals, but third-party data suggests that the real story is worse still
Wednesday, December 23, 2015
How does an aspiring entrepreneur navigate the economic and political crises dogging Brazil? Build a growing taxi-app start-up, naturally. The financing will come.
Friday, December 18, 2015
New Delhi-based cab search, comparison and booking platform Cabsguruhas raised angel funding from a group of investors at a valuation of $3.5 Mn. The round was led by Prashanth Ranganathan, founder and CEO of Paysense. The funds will be used by the company to further strengthen their product.
Thursday, December 10, 2015
Even by the standards of India’s rapidly evolving taxi industry, the past few weeks have been an utter whirlwind. First, on Nov. 18, Ola—India’s home-grown mobile app-based taxi aggregation company—said it had raised $500 million (Rs3,306 crore) from a clutch of investors including China’s leading taxi-hailing company, Didi Kuaidi.
Thursday, December 3, 2015
UberTaxi had a rough ride too as it was overtaken by a homegrown rival app. Meanwhile, UberX proved to be explosively controversial, just as it and the comparable UberPop has in cities the world over.
Friday, November 20, 2015
The war of the taxi aggregators – Ola & Uber, in India, is in high gear; every move one makes is met with an even bigger move by the other. The battles continue on various fronts as they both try to win the final war. Who is winning?
Thursday, November 19, 2015
For digital marketers, user info is the breadcrumb path that shows the way to more sales.
Wednesday, November 18, 2015
SoundCloud is undergoing a shift in its identity from a hangout for DJs and radio hosts to a commercial platform for established artists to share their music. But not everyone is happy.
Monday, August 10, 2015
An update to Snapchat being released Monday gives users more control over how much mobile data the entertainment app sucks up.
Thursday, April 16, 2015
Following its acquisition of live streaming app Periscope, Twitter has been actively fighting to make sure its service beats that of independent competitor Meerkat, which had a slightly earlier start. In recent weeks, Twitter has made changes to cut off Meerkat’s access to Twitter’s social graph, and even began pushing celebrities and publishers to stop […]
Wednesday, April 15, 2015
After Meerkat, the live video-streaming application, debuted in February, it got the kind of press that would be enviable for any new business. New York Times columnist Maureen Dowd mentioned it in a column. Techcrunch wrote a post about why people love it and why Twitter Inc. should acquire it. The Verge said Meerkat “conquered […]
Monday, April 6, 2015
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.”
Monday, March 2, 2015
Word has it that last month’s launch of Snapchat’s “Discover” feature, which connects the messaging app’s users to news stories and other media packaged in a way that’s ideal for consumption in quick bursts, has been driving millions of pageviews per day for its publishing partners. But the evidence pointing to Discover’s popularity has been […]
Thursday, February 26, 2015
Tinder, the outrageously popular free dating app, is going through a huge change. It is in the middle of launching a paid subscription product called Tinder Plus, which is being tested in parts of Europe.
Thursday, January 15, 2015
Dating service Zoosk has laid off 15 percent of its employees this week, sources told TechCrunch, and the company now confirms. According to a spokesperson, the move was made as part of a larger effort to lower expenses in many areas. News of the layoffs follows the exit of Zoosk’s founders from their leadership roles […]
Wednesday, December 31, 2014
Snapchat is preparing to launch its biggest “Our Story” feature yet this New Year’s Eve, documenting worldwide celebrations using curated user photos and videos from cities like New York, Dubai, St. Petersburg, Russia and more. The company says it expects to process hundreds of hours of footage to create this New Year’s Eve collaboration, which […]
Wednesday, December 24, 2014
Good morning! It’s Christmas Eve – way too late to get off Santa’s naughty list. It’s a clear, mild day in London. You’ve probably got the day off but tech news never sleeps! Here’s what you need to know right now…
Tuesday, December 23, 2014
No single bad PR incident can impact Snapchat’s growth or popularity, it seems. Earlier this year, the mobile social network made headlines when thousands of Snapchat accounts were hacked, causing around 200,000 private photos – many of a decidedly racy nature – to be leaked publicly to the web.
Monday, October 27, 2014
The number of mobile subscriptions is approaching the number of people on earth. Some 6.9 billion people will have cellular subscriptions by the end of this year — or about 95 percent of the world’s population, according to the International Telecommunications Union. More than half of these subscribers will be in the Asia-Pacific region.