Enterprise IT

Drive growth with visibility into customer spend and competitor activity

Inform strategic decisions around product development and resource allocation with unique data that tracks actual spend and utilization of enterprise technology and cloud products.

With a granular, real-time view into market share shifts and competitor activity, Enterprise IT vendors and partners can go beyond anecdotal data to understand customer preferences.

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  • Increase confidence of strategic decisions by complementing traditional survey-based forecasts with actual end-user spend data

  • Gain unique insights into product adoption, utilization and pricing with data unavailable anywhere else

  • Product-level data updated as often as you need it: weekly, monthly and quarterly

For Marketing & Sales

Inform sales motion and go-to-market strategies by using market intelligence to create ideal customers profiles, determine sales territories and deliver targeted content

For Product Development

Track usage and adoption of enterprise technologies and cloud computing services to inform product roadmap and pricing decisions

For Research & Strategy

Identify opportunities to drive growth with spend and utilization data by product type and customer size and sector, to better understand customers and competitors