Media & Entertainment

Gain Transparency into the Opaque World of OTT

Studios, networks and agencies face an ongoing challenge of understanding content performance and audience behavior within the walled gardens of Netflix, Hulu and Amazon. 7Park Data empowers clients to make better decisions about content development, licensing, marketing and contract negotiations with insights into title performance and audience behavior based on actual viewing data in U.S. and international markets.

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  • Evaluate title performance across audiences on Netflix, Hulu and Amazon to understand the economic value of streaming content

  • Power negotiations with a more informed perspective on title performance to reach improved outcomes

  • Drive strategic decisions by granularly analyzing trusted data over time

  • Gain insight into binging and subscription trends across the industry through customizable analysis

For Studios & Networks

Demonstrate and command market value from high-performing titles

Better inform marketing, advertising and content creation & licensing decisions

For Talent Agencies & Trade Organizations

Negotiate the strongest rates for clients by leveraging trusted data

Better position and market your talent with granular insights into performance and demographics

For Media Agencies

Identify opportunities to connect brands with audiences in an effective and impactful manner

Measure the effect of product placement across titles with e-commerce data tied to viewing data

Real Viewership Transformed into Actionable Streaming Insights

7Park Data ingests data tracking the user visits to URLs hosting specific pieces of streaming content sourced from the passive collection of anonymized data from 6M+ global, active SVOD subscribers. This granular, messy data is mapped and transformed to allow for daily, weekly, monthly or annual analysis at the title, age, gender and country level. Data and insights are delivered to clients through 7Park Data’s dynamic platform which allows for comprehensive analysis and the ability to customize views to better inform business decisions.