Media & Entertainment

Gain Transparency into the Opaque World of OTT

Studios, networks and agencies face an ongoing challenge of understanding content performance and audience behavior within the walled gardens of Netflix, Hulu, Amazon Prime, Apple TV+ and Disney +. 7Park Data empowers clients to make better decisions about content development, licensing, marketing and contract negotiations with insights into title performance and audience behavior based on actual viewing data.

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  • Evaluate title performance across audiences on Netflix, Hulu, Amazon Prime, Apple TV+ and Disney+ to understand the economic value of streaming content

  • Power negotiations with a more informed perspective on title performance to reach improved outcomes

  • Drive strategic decisions by granularly analyzing trusted data over time

  • Gain insight into binging and subscription trends across the industry through customizable analysis

For Studios & Networks

Demonstrate and command market value from high-performing titles

Better inform marketing, advertising and content creation & licensing decisions

For Talent Agencies & Trade Organizations

Negotiate the strongest rates for clients by leveraging trusted data

Better position and market your talent with granular insights into performance and demographics

For Media Agencies

Identify opportunities to connect brands with audiences in an effective and impactful manner

Better inform strategic decisions with trusted data

Real Viewership Transformed into Actionable Streaming Insights

7Park Data ingests data measuring the number of unique users that tune into a specific piece of content on a daily basis sourced from the passive collection of anonymized data from a census-balanced panel. Data and insights are delivered to clients through 7Park Data’s dynamic platform which allows for comprehensive analysis and the ability to customize views to better inform business decisions.