Benchmark your app’s retention, usage and installs to the nearest competitors and gain a better understanding of forward-looking category trends.
What was the install base post launch?
Despite launching a few months before Candy Crush Soda Saga, Bubble Witch 2 Saga took 50 days to reach 2% install rate. Candy Crush Soda Saga had a more effective launch – reaching 2% install rate in five days.
How does seasonality affect daily usage?
Europeans take regular vacations. For online travel apps, daily active users peak during the summer and winter holidays. Launching a summer vacation app feature will help drive active users in Europe.
How did the new feature affect usage?
In July, 2015, Summoners War launched six new factions. It accounted for a momentary increase in the minutes index – but the weekly minutes index returned to the pre-launch usage.