Segment users to better understand what makes some apps addictive — and others not.
Which streaming music app has the largest share of market, based on usage?
Pandora, Spotify, Soundcloud and iHeartRadio have the largest share of the market, based on usage. These three apps are must-haves for any new phone or tablet being launched in the market.
How are teens using Facebook?
Teenagers continue to use Facebook, only differently. They use Facebook more frequently than the general population (103 sessions/active users v. 72 sessions/active user), but the duration is shorter.
How did usage of Tinder change with the launch of Tinder Plus?
During the first week of March, Tinder announced Tinder Plus – a monthly subscription that offered additional functionality. The cost ranges from $9.99 to $20. There was a small increase in monthly users and then MAUs stabilized.